Why I’ve Learned To Do More Than Write Copy
Because there’s nothing as perfect as the initial idea. And the only reason I write and direct is to protect the writing, because that’s what’s most precious… You can be as good as anyone that ever...
View ArticleGolf Free or Die
A player whose stroke is affected by the simultaneous explosion of a bomb may play another ball from the same place. Penalty, one stroke. - Richmond Golf Club in Surrey, England (1940) via The post...
View ArticleEveryone Can Write. No One Can Write.
In all my years in the business, everyone has joked about the tempermental copywriter. But there’s a reason that the writers are so abrasive. Where the art professionals may get annoying requests for...
View ArticleThat’s Our Job. Thinking.
And that’s what we should be doing. Not worrying about changing the product. The price, the quality, the size, the shape, the name, the distribution. Not changing the facts. But changing the direction...
View Article“Klout is one of the worst ideas ever put online.”
Klout is one of the worst ideas ever put online. Klout annoys me for the same reason that search engine optimization annoys me: It’s an enormous amount of effort designed to game an arbitrary and...
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When I can’t remember how to use basic algebra while trying to calculate web...
A small tribute to This Advertising Life, who makes me laugh each day. Fargo gif via. The post When I can’t remember how to use basic algebra while trying to calculate web analytics. appeared first on...
View ArticleSell stuff that is exactly like all other stuff
So that’s all advertising does. Sell stuff that is exactly like all other stuff. Don’t bother about what you’re selling. Write a joke and put a pun at the end. That’s all there is to advertising. And...
View ArticleCopywriter Envy: Dodge Dart
No one has better copywriters than W&K. No one. The post Copywriter Envy: Dodge Dart appeared first on Mark Wanczak.
View ArticleYou Can’t Just Add Things
The point is I’ve worked extremely hard to make my scripts extremely simple. It’s not the number of words that matters, it’s how those words are put together. Right now, they work. If I have to add...
View ArticleBrilliant
From Martin Weigel: How to (not) Fail from Martin Weigel The post Brilliant appeared first on Mark Wanczak.
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